Rinconelloinc, Luis Rincón's company, provides brand identity and custom Super and Notion web design services to a variety of clients. With his new no-code toolkit, Luis can focus on delivering high-quality results without relying on external developers.
Rinconelloinc by Luis Rincón is a brand identity and web design company that specializes in websites built with Notion and Super. Luis pairs his expertise in graphic design with the tools Super offers to craft personalized, functional, and easy-to-maintain websites for his large variety of clients. The success of his brand has also allowed Luis to give back to the community by sharing resources and offering support.
- Launched in 2020
- Sector: Branding and web design
- Bio: A brand identity and web design company that uses Notion and Super to create professional, fully customized websites.
Key results with Super
- Launched a successful web design brand based on Super and Notion
- Removed external developer dependency
- Attracted clients by leveraging Notion's large user base
- Created additional business opportunities within the Notion and Super community
A sustainable web design business built on Super and Notion
Luis Rincón is a graphic designer with almost eight years of experience in the field. A few years ago, Luis began working as a freelance designer to escape the conventional agency environment. This search for a more fulfilling career led to the launch of his brand, rinconelloinc, in 2020.
Today, his business offers brand identity and website design services using Super and Notion as his core tools. Luis also creates his own Notion and Super products (like the CSS Guide for Super) and actively gives back by sharing advice and resources with the community.
His brand has built a steady stream of clients through word of mouth, and his Super website serves as a channel for potential clients to learn about his services. Most of his web design clients are already familiar with Notion and approach Luis after seeing how he incorporates Notion and Super into brand identity projects.
"I've worked with clients who run surf schools and wanted to publish their database and courses on Super," he says. "I've also had clients who wanted to create website templates for people going through a divorce.”
"The range of clients I work with is quite diverse."
The majority of Luis’s clients already use Notion for their work and want to continue using it for their websites as well. But that wasn’t always the case. Luis tried various products over the years, but none of them ever hit the mark until he discovered Super and Notion.
Unleashing the potential of no-code tools
Before the tools that form the core of his business today, Luis used another no-code web builder, Weebly. A personal brand wasn’t on his radar at the time. Instead, he wanted to create an agency-like setup with a small team.
“We developed a brand and built a website using the platform,” he says. ”However, our agency format didn't pan out as expected, and the work eventually faded away.”
“I decided to focus on my personal brand, and although I came across tools like Wix and Squarespace, building websites wasn't my primary focus back then. I had to rely on developers, which made it challenging, especially for clients who couldn't afford both a designer and a developer.”
In addition, Luis had difficulties finding a solution that allowed him to deliver projects that met his high standards, while also making a worthwhile investment for his company.
But as someone passionate about trying out new tools and software, it was only a matter of time before Luis came across Notion. Having learned about it from a podcast, he decided to give it a try.
“I dedicated my entire weekend to transferring everything from my life into Notion. I watched a short video on how to use it, and that was enough for me to dive in and start using Notion for everything.”
Having already designed a layout for his website, Luis shared it with a friend and mentor, who suggested Super to make it a reality. “With his help, we transformed my vision into reality on the Super platform,” says Luis.
“Together, we created my site, which brought me immense joy — Notion had always been the tool I wanted to use, and Super allowed me to achieve the desired result.”
Removing unnecessary dependencies to simplify the design process
A user on the Super Discord group praised Luis's new site as it stood out among other Notion-based websites and asked to create one for him.
Luis wasn’t as experienced with coding and development then. So, it made perfect sense to collaborate with a friend who had complementary skills — Luis shared design knowledge, while his friend taught him coding.
“Together, we developed the first official client's website as a Notion-based service. After that, we acquired two or three more clients. By then, I had gained considerable knowledge in coding, specifically CSS and styling.”
Eventually, Luis started to work on websites by himself, having levelled up his technical skills and expertise.
“Finally, I could handle development and design myself, offering a comprehensive solution to clients without depending on others. This was important to me because when working with developers, there were instances where the final product didn't match my design vision. It often led to disagreements and added stress.”
“Being able to handle both aspects on my own was much more efficient and less cumbersome.”
Leveraging client familiarity with Notion has also been beneficial — both for Luis’s workflow and for clients who want to maintain their websites without spending additional resources.
“Sometimes clients simply want to update their content. For example, they may want to upload new blog posts. If they already use Notion for this purpose, it's fantastic because they are familiar with the platform,” Luis says.
“Introducing a new no-code tool might not interest them as they prefer to delegate such tasks to someone experienced, like me. Their focus is solely on changing the content, and that's why they seek my services.”
Developing a business with the resources to lift up the community
"Super has truly been a game changer for me. It completely transformed my workflow,"
It was the ability to use Notion as a content management system (CMS) and being able to use a custom domain for Notion content that convinced Luis to choose Notion and Super as his powerhouse tools.
"I also appreciate the meta information feature, such as the description that appears when sharing your link on social media. It's crucial because some other no-code platforms lack this capability, even in their pre-release versions. Instead, they display their logos or brands."
"These three aspects were the game changers that convinced me to switch.”
The positive shift in his business has allowed Luis to dedicate time to creating products that help others in their digital journey, whether it’s for Super, Notion, or brand identity. Through his resources, Luis hopes to enhance people's workflows so that they can achieve similar results to his.
"I haven't focused much on brand design lately because I'm dedicating most of my energy to building Notion websites. Specializing in this service is something new for me, and encountering the Super platform has been a pivotal moment in my career,” he adds.
“It has boosted my sales, increased my income, and allowed me to contribute and support the community.
How to pivot your career and boost your sales like Luis?
Luis has all his content in Notion, and has linked this to a Super site. Then using a combination of customization and graphics that he designed himself, has customised the site to fit his brand.
You can do something like this yourself using the Super themes and customization tools, or you can get Luis to help you.
Prefer to build your site yourself with no-code? You can start with one of our pre-made templates or style your site with the Design tools inside Super.