Want your Notion homepage to represent your brand perfectly? For that, you must get the design right and optimize it for SEO and conversions. You can do all that with Super.
Your homepage is the central page of your website. It gets the most internal links and often has the highest page rank. And that’s why, when people type in your brand name in Google, it’s your homepage that shows up at the top.
Now with so much visibility, your homepage carries the huge responsibility to represent your brand accurately. Additionally, it should be able to guide visitors to other pages that are relevant to them. This means it must have a navbar and a footer that guides them to more useful sections of your website.
Further, some visitors may already be primed to convert into paying clients, thanks to your brand building efforts — they just need the final push. Your homepage must give them an overview of what you can do for them so they click on the signup or contact button and put in their credit card details. In short, it must be optimized for conversion as well.
But with so much going on, your homepage might get cluttered but you need to tidy it up with an aesthetic design to minimize the bounce rate and retain people in your domain for longer. The longer the time they spend consuming your content, the more they are convinced of the quality you offer.
In this article, we will show you how to tick all the boxes. Here are 9 steps to creating a homepage in Notion:
1. Plan the homepage structure
Your homepage is like the blueprint of your website. It lays the foundation of your brand and tells the visitors the key aspects of what you have to offer them. Before you even think about the design, plan the structure and layout of your homepage. Best, put it on paper instead of a design tool to truly tap into your creative skills. Don’t worry, you can easily replicate that on Notion.
First, identify the elements that the homepage must contain. This could be anything from a tagline to a product showcase or even customer testimonials. Have a healthy mix of informational content and sections that should drive conversions.
Next, structure the elements in a navigable way. Remember, users usually just scroll down the page instead of reading every word and stop only at sections that are relevant to them. To help them quickly spot their section of interest, sprinkle in header tags. Your homepage should have one H1 and multiple H2s, and H3s where relevant. Header tags stand out from the text due to their size and easily grab eyeballs.
The header tags also help search engines understand the page hierarchy and make for the smaller SEO efforts that make a big difference.
Also remember to place the most important elements above the fold, where visitors can easily see them without having to scroll down. This will boost your conversion rate. As discussed earlier, your homepage is often the most informational as well as the highest conversion page of your website.
2. Write a high-conversion copy
The copy of your Notion homepage determines how engaged the readers are and how convinced they feel to make a purchase. A persuasive copy can that is aligned with the customer’s pain points, speaks to the reader, and makes them feel understood.
Your copy should ideally be based on deep market research that tells you what exactly your customers need. It’s only then that when they read your content, they believe that you offer personalized and customized solutions for their unique problems.
It's important to note that while writing your copy, you must avoid trying to sell the product too much. Instead, focus on highlighting the benefits that it offers. In short, speak about the solutions rather than the product features. Tell them what is in it for them. You can add internal links to relevant feature pages to show how a product solves a problem by using its unique features.
Writing persuasive copy can also help you set up the content funnel. By creating a compelling narrative that connects with the reader, you can guide them toward relevant sections on their page so they gather even more information about the solutions you offer for their unique problems.
3. Include Call-to-Action buttons
CTA buttons are an essential tool in CRO that can help you direct your visitors to important pages like your contact or signup page. By placing them in strategic locations with compelling text, you can encourage your visitors to take the next step and start a business association with you.
Even though there is a workaround to add CTA buttons in Notion, Notion does not allow adding external links. But with Super, you can easily add any type of link to your CTA buttons. Not just that, you can also design the CTA buttons to brand.
4. Include images when needed
Visitors to your homepage will be more engaged with your content when there's more than just plain text to look at. This makes adding images indispensable - they can break up the monotony of text and add variety to your content.
Images can also help you retain users on your domain for longer. For example, heatmaps can tell you at which point, while scrolling, visitors lose interest — Adding an image there often gives the impetus to keep scrolling.
Images also help you explain your thoughts better and make copy more convincing and easy to consume. For example, screenshots can be particularly useful for explaining the concepts and features of your product or service. They also give a glimpse of the screens that the visitors will see if they sign up for your product.
Images can also help bring in a human touch. For example, including a client’s face shot next to their testimonials on the homepage can give a human touch, which can help establish trust and credibility with potential customers.
To add an image to the homepage, type ‘/’ and scroll down the list of Notion blocks to find the Image block. Click on it and add an image from your drive, laptop, or Unsplash.
5. Use the finer design elements
Even though Notion provides many design capabilities to make a cool homepage, you need more customization to create one that aligns with your brand. For generating leads for your business, you need some unique design features that enhance user experience.
You get them all with Super. To try them out, click on the Design option in the left pane of your Super App. In that section, you will find options that will help you achieve the exact design you have in mind for your homepage.
The Colors tab will allow you to select a preset palette of colors that give your homepage the right vibe. Alternatively, you can also try out the light and dark modes to give your website the desired look and feel. You can go super in-depth into allocating color to different elements - like the text, border, checkboxes, etc.
You can also select a color for your navbar and footer. Wait! What? Navbar and footer in a Notion website? Yes, that’s possible, but only with Super. You can find the Navbar and Footer options right under the Design option in the left pane, you can customize both elements as per your liking.
The Design section also allows you to customize the font under the Typography tab. You can also determine what sizes the different text elements take. For example, the title and headings should be larger than the base text, while the Quote text must stand out.
As you can see, you can truly make the website yours with Super.
6. Optimize for Search Engines
Search engines can pump high-quality traffic because they put you right in front of people who are actually looking for the product or services you offer. Most websites get about 70-80% of all their traffic through the organic search channel and most of that traffic either lands on the homepage or finds its way to it. So by not optimizing your homepage specifically for Google, you’re leaving money on the table.
While Notion is a good CMS for creating a website, it is not ideal for SEO due to slow page loads speeds and limited customisation of SEO settings. You need Super to add advanced SEO capabilities that can really power-up your optimization efforts. Super helps you create and link a custom domain to your Notion website which allows you to actually own the traffic you get.
Additionally, you can create SEO-friendly URLs, meta descriptions, and meta titles that allow search engines to determine what your homepage is about, and crawl and index it before serving it to relevant users. As you will see in the next section, you can also link your homepage to Google Analytics to analyze your website performance.
Here’s a glimpse of the SEO options that Super offers. You can add a meta title and a meta description with relevant keywords to not just rank the page but also increase the click through rate. You can also add an image to feature in the search results page to further boost the click count.
7. Track performance and optimize
The success of your Notion homepage relies on how well it converts visitors into paying customers. To gauge its performance, you need to be able to track the visitors and learn what they do after landing on the homepage.
By setting up analytics tools like Google Analytics, you can track key metrics like the bounce rate, average time on page, and conversion rate. Further, you need to set up heatmaps to see where people click and how far they scroll down the homepage.
Super allows you to add the tracking code of the tools you like into the homepage header. You can’t do that with Notion alone because Notion owns your website with the .notion.site domain. This means you do not have the liberty to change the website’s code.
If you want to get and analyze data for your website and make informed decisions, Super can be a great investment.
And that’s it! You have the seven step process of creating the perfect homepage for your Notion website. But a website is more than just a homepage, even if it’s a portfolio website. Your website must support marketing funnels to guide visitors through their journey of purchasing your product or service.
Super helps you all the way along. Right from getting the traffic from different channels, to keep them hooked, and converting them into paying customers — Super’s got your back. It might be the best 12 bucks you spend for generating leads from your website, but how about you try it for free and experience what it can do for you.
