9 Types of Blog That Make Money - Examples and Monetization Methods

Blogging is a lot of effort.

You need to build a beautiful website, write the right content, attract relevant audiences, optimize for many different channels, look out for competition, and so much more! It’s a full-time job but only a handful of bloggers make a wage that can truly replace their full-time job.

That’s because there are many factors that impact how much money a blog makes and not all of them are under one’s control. But the niche or theme you choose, one of the most prominent factors impacting your income, is under your direct control.

Not all niches make the same money but with so much competition across all blog types, the effort they demand is mostly the same. So you might want to pick a niche that offers more for the same effort.

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The list that we cover in the next section consists of 9 top blog types that make money. But bear in mind that most of them fall under Google’s YMYL category. Advice from YMYL - Your Money Your Life blogs directly impact the financial, physical, and mental well-being of readers so Google serves blog posts from writers with proven expertise in the domain.

For example, you can’t succeed immediately with a blog on bone health if you are not a physiotherapist, orthopedic, or someone closely involved with the industry, or can’t get an expert to review your work. You might still make money from non-Google sources faster but Google would need more signals and time to trust you as a reliable source.

With that out of the way, let’s get into the thick of things.

Here are some blog types that are known to generate a good income:

1. Personal finance

With about 77% of American houses under some form of debt, financial education is the need of the hour. If you have managed your finances well and helped your friends and family spend judiciously and invest smartly, the personal finance blog type is for you.

Requirements

While you can learn more about this niche on the go, you need to have the right finance fundamentals and understanding of the audience who are looking for financial advise. You should be able to identify different personas like people who are one paycheck away from homelessness, those who are already in debt, people who are already doing well and want to do better financially.

The better you are at identifying these themes and personas, the better the quality of content and payment from sponsors and consulting clients.

Monetization methods

1. Affiliate marketing

The Finance blog type deals with high-value products like credit cards, investment vehicles, and insurance plans, making it a great niche for affiliate income.

2. Consulting

Finance blogs often establish authority, attracting readers who are willing to pay for personalized financial advice. Consulting can include budgeting, debt reduction, or investment strategies.

3. Sponsorship and paid mentions

Financial brands are eager to gain exposure on established blogs to build credibility. Sponsored content or mentions can bring in steady income and established bloggers can secure one or two sponsorship deals monthly.

4. Newsletters

Email newsletters allow direct engagement with readers, offering premium content or exclusive deals. Monetization comes from sponsorships or charging subscribers.

5. Advertising

Advertising via ad networks like Google AdSense or Mediavine is a passive revenue stream. Finance blogs benefit from high CPC rates so you stand to make more with few visitors.

6. Course Creation

Courses on topics like "Debt-Free Living" or "Intro to Stock Investing" have high perceived value.

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There are many ways to monetize a blog depending on the niche and how competitive it is. We have the complete list here.

Example

Financial Samurai is a thriving personal finance blog for an American audience. With roughly 64K hits a month, this blog monetizes through affiliate, Ads, and newsletter.

Sub-niches

Tax saving
Investment in direct stocks and mutual funds
REITs
Budgeting
Financial planning

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2. Health

Most people struggle to find the right fitness plan that truly works for them. Whether it's mental or physical health, people seek guidance and support to get started with or break the plateau of their fitness journey.

By providing accurate information to the right target persona, you can attract a large audience base to your website and make some sweet money. There are millions of users looking for health and fitness advice and there is a lot of money to be made, but that also means there is huge competition in this blog type and it is necessary to niche down.

Requirements

You could do really well with this blog type if you have some experience with fitness activities and even better if you have had a personal journey. This sort of acts as a portfolio and builds trust.

Since health and fitness fall under the YMYL category, how fast you make your first dollar depends on your credentials.

Are you a sports physiotherapist?

Gym trainer?

Certified psychologist?

Great! You can succeed with this blog type fast. But even if you do not meet any of these criteria, do not disqualify yourself from starting with this niche. Consider getting a proven professional to review your work and mention them in your blog posts to lend authenticity to your content.

It would serve well if you have some understanding of various health and wellness products. By having personally tried and tested a wide range of equipment, supplements, and wellness tools, you can provide honest, informed recommendations better and truly help your audience make educated choices about their health journey.

Most importantly, a deep-seated passion for helping people improve their overall health and lifestyle would determine your success and longevity in this niche. This goes beyond mere business strategy of building a brand and getting SEO right—it's about creating meaningful impact, inspiring transformation, and supporting individuals in their journey for better physical and mental well-being.

Monetization methods

Affiliate marketing through sports equipment sales: Recommending and selling high-quality fitness gear and equipment
Personal Consulting: Offering one-on-one sessions to provide personalized health and wellness guidance
Strategic Advertising: Partnering with health-related brands and products
Digital Fitness Programs: Creating and selling online workout plans, nutrition guides, and wellness courses

Example

Mind Body Green is a popular blog in the Health category which had 6M visits per month at its peak. They monetize their blog through Ads selling, their own products (e-commerce), and affiliate marketing, online classes, and coaching.

Sub-niches

Potential sub-niches within the broader health and wellness category include:

Weight loss and body transformation
Mental health and stress management
Nutrition and diet planning
Yoga and mindfulness
Strength training
Holistic wellness
Sports-specific fitness
Rehabilitation and recovery
Senior fitness
Women's health
Men's health
Functional fitness

3. Technology and gadgets

Do your friends and family come to you for mobile phone suggestions? You know all the specs and are on top of upcoming launches.

You have the differences between iOS and Windows on your finger tips, and know which laptop one might need based on their requirements.

In short, if you are a gadget geek and love the feeling of unboxing X-Boxes and love to be paid for reviewing products, this blog type is perfect for you.

Requirements

Success in the technology and gadgets niche requires a passion for technology. As a content creator, you live with technology, understanding how devices intersect with your daily experience. You're not just collecting specs; you're exploring how tech can improve your life.

Furthermore, you'll need to invest in purchasing and testing the latest gadgets, from smartphones to televisions. This means dedicating your resources to hands-on experiences that go beyond surface information, that’s the only way to authenticity in this niche. Your commitment allows you to provide insights that matter to your audience.

You find satisfaction in recommending the right product. Your pride comes from helping people find tech solutions that meet their needs and budget. This isn't about selling products, but about connecting people with technology that can enhance their experiences.

Monetization methods

Affiliate Marketing: Earning commissions through detailed product reviews and comparison blogs
Display Advertising: Leveraging website traffic to generate revenue through strategic ad placements
Sponsored Content: Partnering with tech brands for detailed product features and reviews
YouTube/Video Content Monetization: Creating video reviews and earning through platform advertising
Sponsored Product Unboxing and First Impressions Videos
Online Courses and Workshops about Technology Selection and Usage

Sub-Niches in Technology and Gadgets

Smartphone Reviews and Comparisons
Smart Home Technology
Wearable Tech and Fitness Gadgets
Gaming Devices and Accessories
Laptop and Computer Hardware
Camera and Photography Gear
Drone Technology
Emerging Tech (AI, VR, AR)
Automotive Technology
Budget Tech Guides
Enterprise and Professional Tech Solutions
Sustainable and Eco-friendly Gadgets
Cybersecurity Devices
Educational Technology

4. Travel

How did you go about planning your last trip? You probably researched cheap flights, affordable hotels, under-rated destinations, safety advice, etc.

That’s what most people do and that’s where your blogging opportunity arises from. With millions of people wanting to travel to their dream location, there is no dearth of people looking for travel advice, tips, and similar experiences.

By providing valuable, engaging content, you can attract a global audience and potentially turn your travel passion into a profitable venture. What you essentially do is visit places and write detailed travel guides for people who want to visit there. However, the competition is fierce, making it crucial to find your unique angle and niche.

But the good news is that unlike the niches we discussed in the previous section, most travel sub-niches do not fall under the YMYL category, meaning you do not need to be a certified expert to get your content to rank on Google.

Requirements for Success

Success in travel blogging requires more than just pretty pictures and wanderlust. You need a genuine passion for exploration, cultural understanding, and storytelling. Your experiences become your most valuable asset – whether you're a budget backpacker, luxury traveler, or adventure seeker, your unique perspective will set you apart.

Having some photography or videography skills can significantly boost your content's appeal. While professional equipment isn't mandatory, the ability to capture compelling visuals that tell a story is crucial. You'll also need to be comfortable with technology, social media platforms, and potentially learning basic editing skills.

Furthermore, adaptability is key in travel content creation. You must be willing to step out of your comfort zone, navigate unfamiliar environments, and document experiences that resonate with your audience. This means being part storyteller, part researcher, and part problem-solver.

Most importantly, authenticity trumps perfection. Your audience wants real experiences, honest recommendations, and genuine insights into destinations, cultures, and travel challenges. Your willingness to be vulnerable and share both incredible moments and occasional travel mishaps will build trust and connection.

Finally, having a YouTube channel and presence on social media platforms like Instagram and Pinterest could provide great support to your blog as this is a very visual niche.

Monetization Methods

Affiliate marketing: Recommending travel gear, booking platforms, and travel services
Sponsored content: Partnering with hotels, airlines, and travel brands
Display advertising: Generating revenue through website traffic
Travel photography and stock image sales
Digital products: Creating travel guides, e-books, and destination-specific resources
Speaking engagements and travel workshops
YouTube and social media monetization

Example

Nomadic Matt stands as a prime example of a successful travel blog. Started by Matt Kepnes, the blog generates millions in annual revenue through a combination of Ads, affiliate marketing, sponsorships, and his own travel guides, books, and courses. He transformed his personal travel experiences into a comprehensive brand that helps millions of travelers worldwide.

Sub-Niches in Travel

Budget travel
Luxury travel
Adventure tourism
Solo female travel
Digital nomad lifestyle
Family travel
Backpacking
Road trips
Business travel

5. Food and recipes

Food is a huge industry. It’s so big that even its sub-niches have sub-niches! And even then, every sub-blog type you choose would be super competitive because there are just so many people blogging about food and recipes.

In spite of so much supply, most people struggle to find reliable, exciting, and practical cooking resources that transform their kitchen experiences. So if you are someone who has a sweet tooth, or a savory one, and loves to cook and feed people, this blog type could generate a sustainable income for you.

Requirements

However, this blog type demands more skills than knowing how to cook. You should be a food artist, or a culinary magician to truly stand out from all the noise. You'll need a genuine passion that goes beyond basic recipe creation.

Your journey should combine culinary skills, creativity, and the ability to communicate food experiences in a way that resonates with your audience. Whether you're a home cook, professional chef, or passionate food enthusiast, your unique perspective will be your greatest asset.

Photography skills also become crucial in this niche because just like travel, food is a visual industry. You'll need to develop skills in food styling, lighting, and photography that can make even the simplest dish look irresistible — stock images just won’t cut it. However, this doesn't mean professional equipment is mandatory.

The ability to create recipes that cater to different dietary needs – whether it's vegan, gluten-free, keto, or traditional cuisine – will help you attract a broader audience but you must start with a very niche industry — Mexican festive cruising, for example, because as mentioned earlier - broader themes are just too competitive.

Monetization Methods

Affiliate marketing: Recommending cooking tools, ingredients, and kitchen equipment
Sponsored content: Partnering with food brands, kitchen appliance companies
Cookbook and digital recipe collection sales
Advertising
Cooking equipment reviews and recommendations
Virtual cooking consultations

Example

Minimalist Baker stands as a prime example of a successful food blog. With about 2M visits every month, the blog generates significant revenue through a combination of recipe content, cookbooks, Ads, affiliate, and strategic partnerships. What started as a simple blog focusing on recipes with 10 ingredients or less has grown into a comprehensive food platform that helps millions of home cooks.

Sub-Niches

Vegan cooking
Gluten-free recipes
Keto and low-carb diets
Meal prep and batch cooking
Baking and desserts
Healthy eating
Budget-friendly meals
Quick and easy recipes
Gourmet cooking
Vegetarian recipes
Paleo diet
Family cooking
Seasonal and farm-to-table
Cocktails and beverage recipes
Cooking for special diets
Comfort food

6. Parenting and family

Parents are constantly seeking guidance, support, and practical advice to navigate the complexities of raising children. The parenting and family niche offers a meaningful opportunity to support, educate, and connect with millions of parents looking for reliable information and community.

It’s one of the rare niches that you probably can’t learn on the go unless you have kids or have interacted with them extensively. But this niche, irrespective of monetization, could be extremely satisfying to pursue.

That’s not to say that there’s not enough money to be made — parents tend to spend on stuff they don’t need, sometimes beyond their means to make life comfortable for children which means you can sell a lot of stuff.

Requirements

Your personal parenting journey becomes your most powerful tool – whether you're a first-time parent, have multiple children, or bring unique experiences like adoption, single parenting, or special needs parenting.

Deep empathy and emotional intelligence are crucial in this niche. You must be able to write with authenticity, compassion, and vulnerability. Parents are looking for real experiences, honest struggles, and practical solutions that go beyond theoretical advice. Your ability to connect on an emotional level will set you apart from generic parenting resources, and that’s possible if you have already walked the path they are on.

Understanding child development, current parenting trends, and diverse family structures will enhance your credibility. This doesn't mean you need professional qualifications, but a commitment to continuous learning and research will help you provide nuanced, helpful content. Your willingness to explore different perspectives and parenting approaches will attract a broader audience.

And finally, your content should come from a place of support rather than judgment. The parenting world is fraught with unsolicited advice and mom-shaming. Your platform should be a safe, inclusive space that empowers parents, celebrates diverse parenting styles, and provides practical, compassionate guidance.

Monetization methods

Affiliate marketing: Recommending parenting products, books, and child-related gear
Sponsored content: Partnering with family-friendly brands
Advertising

Example

CafeMom represents a successful platform in the parenting niche. What started as a community forum has grown into a comprehensive resource generating millions in revenue through advertising, sponsored content, and community engagement. The platform demonstrates the power of creating a supportive, informative space for parents.

Sub-niches

Pregnancy and newborn care
Single parenting
Adoption and foster parenting
Parenting children with special needs
Homeschooling and education
Mental health in parenting
Blended families
Working parents
Co-parenting
Multicultural parenting
Family health and wellness

7. Beauty and fashion

The beauty and fashion world is constantly evolving, with millions of people seeking inspiration, advice, and guidance on personal style, skincare, and self-expression. In an era of social media and personal branding, the beauty and fashion niche offers an exciting opportunity to turn your passion for style into a profitable digital platform.

Requirements

Success in the beauty and fashion niche requires more than just looking good. You'll need a deep understanding of style, trends, and personal expression. Your unique perspective becomes your greatest asset – whether you're a makeup artist, fashion enthusiast, stylist, or someone with a distinctive personal style that resonates with others.

Photography and visual storytelling skills are absolutely crucial in this niche. Your ability to create compelling, high-quality content that showcases fashion, makeup, and personal style will determine your platform's success. This doesn't mean you need professional equipment, but a keen eye for composition, lighting, and presentation is essential.

Understanding diverse beauty standards, body positivity, and inclusive fashion is key. The most successful content creators go beyond traditional beauty norms, elevating diversity and helping people feel confident in their own skin. Your willingness to explore different styles, body types, and beauty approaches will help you build a loyal, engaged audience.

Monetization methods

Sponsored content: Partnering with beauty brands, fashion labels
Affiliate links through fashion platforms
Display advertising
Digital products: Style guides, e-books, online courses
Personal styling consultations

Example

Huda Beauty stands as a prime example of success in the beauty and fashion niche. Founded by Huda Kattan, what started as a beauty blog transformed into a global beauty brand generating millions in revenue. The platform demonstrates how personal passion can be converted into a comprehensive beauty ecosystem.

Sub-niches

Makeup tutorials
Skincare routines
Plus-size fashion
Streetwear
Luxury fashion
Budget fashion
Minimalist fashion
Hair care and styling
Men's fashion
Bridal beauty and fashion
Cultural and traditional fashion
Accessories and Styling

8. DIY and crafts

The world of DIY and crafts represents a vibrant community of makers, creators, and passionate individuals looking to express themselves through handmade projects. With millions seeking inspiration, tutorials, and creative guidance, this niche offers an exciting opportunity to transform your crafting skills into a potentially profitable digital platform.

Requirements

Success in the DIY and crafts niche demands more than just basic crafting skills. You'll need a genuine passion for creating, teaching, and inspiring others through your projects. Your unique approach to crafting – whether you specialize in intricate handmade items, budget-friendly solutions, or innovative techniques – will become your greatest asset.

Photography and visual documentation skills are critical in this niche. Your ability to create clear, engaging step-by-step tutorials that guide viewers through complex projects will set you apart. This goes beyond just taking pictures; you'll need to master the art of breaking down intricate processes into simple, understandable steps that inspire and educate your audience.

Technical skills become increasingly important as you develop your platform. Understanding basic video editing, photography, content creation, and potentially some graphic design will help you produce high-quality, professional-looking content. Your willingness to continuously learn and experiment with new techniques and tools will keep your content fresh and engaging.

Most importantly, authenticity is your primary currency. Your audience wants to see real projects, honest mistakes, creative problem-solving, and genuine passion. Sharing both your successes and crafting challenges creates a relatable connection that builds trust and keeps followers invested in your creative journey.

Monetization methods

Affiliate Marketing: Recommending crafting tools, materials, and equipment
Sponsored content: Partnering with craft supply brands
Digital product sales: Detailed project guides, patterns, and tutorials
Etsy or online store for handmade products

Sub-niches

Paper crafts
Knitting and crochet
Woodworking
Home decor DIY
Upcycling and recycling crafts
Jewelry making
Sewing and textile crafts
Pottery and ceramics
Resin crafts
Embroidery and cross-stitch
Candle and soap making
Wedding and event DIY
Art Restoration

9. Career and productivity

With jobs being so unpredictable due to pervasive layoffs and evolving technology, there would be people who need career advice. People at different stages of their career and those who lost their jobs would want to access content that resonates with them.

If you are in the know of how layoffs work, different industries and what one needs to grow in them, what skills are required for varied jobs, you might get a good subscriber base in this niche.

Requirements

If you have clawed your way out of a layout or crawled out of a job that hit a plateau, your advice would be invaluable to someone in the same boat. What’s also important is an understanding of how layoffs, recruitment, and upper management work. This will help you provide some key insights that make people read more content from you.

Furthermore, it’s essential to understand the nuances of professional development. This means staying current with industry trends, emerging technologies, and evolving workplace dynamics.

Communication skills are key to success for this blog type. Your content must translate complex professional concepts into clear, digestible advice that resonates with diverse audiences. This involves mastering various content formats – from in-depth articles and comprehensive guides to concise social media posts and engaging video content.

Monetization methods

Online courses and professional development programs
Career coaching
Affiliate marketing: Recommending professional tools and resources
Digital Products: E-books, workbooks, and career guides
Corporate training programs

Example

Tim Ferriss began as a blog about lifestyle design and productivity has evolved into a comprehensive media platform generating multiple revenue streams through books, podcasts, speaking engagements, and digital products. His approach demonstrates how personal insights can be transformed into a scalable professional brand.

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