Marketing on Notion starts with creating a professional website that builds your brand.
For those who know how to use it to the fullest, Notion is an excellent, multi-purpose tool for marketers. From planning resources and campaigns to attracting relevant audiences to your business, you can use Notion for all your marketing activities.
And it is not limited to content marketers - you can be in the product, performance, newsletter, social, or any other marketing verticals and still use Notion to plan, track, and optimize your efforts.
You can manage your workflows with Notion databases, create marketing plans with the table block, coordinate team activities through the Kanban view, store quarterly results and share with a select audience, and do so much more without having to move out of Notion!
Here are 10 powerful use-cases of Notion for marketing:
1. Build a Notion website
From solopreneurs to CMOs of established product companies, everyone can generate leads for their business by creating a website on Notion. A website can help you attract a relevant audience and build your brand presence.
However, the challenge with building websites on Notion lies in the limited design and SEO capabilities. Additionally, you can’t build websites with a custom domain. Though you can change the domain name in your Notion’s settings, you can’t remove the .notion.site. extension.
You can't build a brand if you do not own your website. And if you can't design it to your taste.
But if you use Super, you need not worry about those limitations! All your content still sits on Notion, you can also publish through Notion, but with Super, your website takes the turbo mode!
You can create professional websites in no time without coding. You can design your website to brand --- all the way from picking colors to setting up a custom navbar and footer, you can customize your Notion website easily.
In addition, Super’s powerful SEO features help you attract high-quality organic traffic from search engines like Google. But getting visitors is not enough, they must convert into leads. You can create cool CTA buttons with Super to guide your visitors to your money pages where they convert into paying customers.
2. Create a content calendar
Content marketing can become the backbone of all your organic promotional efforts. But for that, you need to identify topics to cover, segregate them into funnel stages, assign them to writers, and put them into a calendar view.
Notion can help you organize your content ideas better.
You can easily create the editorial calendar using the Notion’s Calendar view block. To do that, type ‘/’ in your Notion page to see the list of blocks, scroll down and click on the Calendar view option.
Next, connect it to a database - Notion will display a calendar view of all the items from the database, provided each item has a date property.
Here is what a sample content calendar looks like in Notion.
You can see all the topic ideas put against the dates when they are supposed to go live.
3. Map out campaigns with the timeline view
Your marketing campaigns may last for months. All campaign tasks are interrelated - keeping track of all the moving pieces becomes challenging. Notion’s timeline database gives you a bird's eye view of your campaigns and shows the tasks that are about to hit the deadline.
By keeping a keen eye on pending tasks, you will know when to course correct and bring a slow activity back on track.
For setting up the timeline view, type ‘/’ into your Notion page and select Timeline view from the list of blocks. Notion will ask you to connect it to a database. Once you do that, it will show the timeline view for tasks with a start and end date.
Here’s a sample view of the timeline database:
It shows the lifecycle of a blog post, right from creating a content outline to analyzing its performance. As a content manager, if you notice that the content review has crossed the deadline, you can quickly ask the reviewer to expedite the task.
4. Manage marketing workflows with the Kanban view
So far, we have visualized the campaigns in the calendar and timeline views. In this section, we will visualize them as a project.
Every content piece, for example, is a project. A content manager would want to know the status of a content piece and who owns it. A Kanban view will help them determine it without clicking on a task and going through its meta properties.
To set up the Kanban view, type ‘/’ in your Notion page to see the list of blocks and click on the Board view option. Next, Notion will ask you to connect the Kanban view with a database. If the items have a Status property, Notion will show them in the Kanban view.
Here is an example:
You can see the topic ideas in the Kanban view. Create brief, In Progress, Under Review, etc., are all items in the Status property assigned to each article. As you can see in the image, Notion has segregated all items based on their current status. You can move cards to other columns when their status gets updated.
5. Create a marketing dashboard
With the help of a Notion dashboard, you can streamline your marketing operations and keep track of all your marketing assets in one place. You can allow access to select audiences, thus controlling who can see and edit the dashboard.
One of the main advantages of a Notion dashboard is that it allows you to find the right assets you need for your marketing campaigns. With a well-organized dashboard, you can quickly locate the relevant documents, images, videos, and other resources required to create compelling content that resonates with your target audience.
For example, suppose you are part of a marketing team responsible for promoting a product launch. You can use a Notion dashboard to keep track of all the promotional assets, such as product images, promotional videos, social media posts, and landing pages.
This will make it easier for you and your team to collaborate and ensure everyone uses the correct assets for the campaign.
Here’s an example of a content marketing agency dashboard:
Notice how the dashboard covers every aspect of managing the agency. Every team has a stake in it. You can create a similar Notion dashboard for your marketing operation.
6. Store and organize marketing assets
Notion allows you to store all your marketing assets in tables and databases, making it easy to organize, sort, and filter your content. You can create a database for your blog posts, social media content, email campaigns, and much more.
This makes it easy for you and your team to quickly find the assets you need without spending time searching through various folders or systems.
Notion also offers different sharing options, enabling you to share your marketing assets with your team, clients, or any select audience. You can share your content through public links or control access by giving selective permissions. This makes it easier for you to collaborate with other teams, clients, or stakeholders.
7. Manage customer data
Generating insights from customer data is the key to succeeding with your marketing campaigns. It tells you why one customer converted while the other ignored your emails. It captures crucial information about what motivates your clients to choose your product and what pain points they want to solve.
Notion makes it easy to track which assets your clients have consumed, such as blog posts, white papers, and webinars. This information will guide your nurture plan — and help you determine what assets they must consume next to increase their inclination towards converting.
With Notion, you can use customizable properties to qualify leads as hot, warm, or cold. This can help your team prioritize and focus on leads most likely to convert into customers. You can use the same Kanban view we discussed earlier. The Status property, in this case, can have Hot, Warm, and Cold as the input.
Notion also enables sharing customer data with your support and sales teams. This will give them enough context while trying to up-sell, cross-sell, or extend support.
8. Manage your marketing team on Notion
Managing your marketing team is just as crucial as managing your customer data. Your employees are the backbone of your business, and understanding how they perform and what drives them is essential to improve their skills and enhance their performance.
Employee data is a valuable source of information that can help you keep track of their performance metrics, attendance, training needs, and much more. It can also help you identify areas where you must invest in your team's professional development.
Notion's gallery view is an excellent tool for creating visually appealing and easy to navigate employee databases. The gallery view block allows you to add employee details, including their name, job title, department, contact information, and other details.
Here’s what the gallery view of your employee database might look like:
9. Speed up your marketing tasks with Notion AI
Notion AI is a powerful tool that can significantly speed up your marketing activities. One of the main benefits of Notion AI is that it can help brainstorm ideas. It can analyze data and suggest new ideas based on your prompts.
Notion AI can also come up with topic ideas for your blog. You may have to play around with the prompts, but the Notion AI delivers helpful ideas for your pillar-cluster structure.
You can also write compelling social media copies with Notion AI. This feature can save you a lot of time and effort spent in writing your own copy or hiring a copywriter.
Finally, Notion AI can generate well-crafted SEO-optimized blog posts in minutes and in many languages! This means, your writers only need to proofread content, and you can target a non-English audience without hiring new writers.
10. Integrate Notion with other Marketing tools
Super is not the only marketing tool that integrates with Notion. You can connect your Google Analytics, Figma, Twitter, Mailchimp, and 3000 other tools to Notion and start using them without leaving the platform. This saves time by reducing the need to switch between different platforms.
With so many tools readily available at your disposal, you can customize your workspace to fit your specific needs.
Overall, Notion's ability to integrate with so many marketing tools makes it a powerful option for businesses and individuals looking to streamline their workflows and improve their productivity.
In conclusion, marketers can use Notion for a range of activities. The platform offers many features that help in planning, tracking, and optimizing marketing efforts. From content marketing to product marketing, social media marketing to email marketing, Notion can be used to organize workflows, manage campaigns, and collaborate with teams.
Most importantly, Notion can help you create a professional website that builds brand presence and generates leads. When combined with Super, your Notion website can generate leads for your business consistently.
