Discover how to obtain the necessary insights to monitor your website visitors and generate leads through your content in Notion.
As website owners and marketers, you must monitor the sources of your website traffic and visitor behavior. The in-built “Notion Analytics” capability of Notion allows you to see the activities performed by the people within your workspace alone. You need Google Analytics to get insights from a global audience.
For example, if a visitor arrives on a particular page of your domain from your LinkedIn homepage, you would like to determine whether they explore other pages, visit the signup section, or leave immediately. Based on those insights, you will be able to course-correct — If, as per GA, a significant number of visitors bounce off soon after landing on your Notion website page, you can use heatmaps to identify the point where they lose interest and optimize the page design or content accordingly.
Even as SEOs, it is crucial to stay on top of your metrics and understand the journey that users take to convert into leads. This knowledge allows you to effectively guide more people towards conversions.
Google Analytics is the go-to tool for almost anything “analytics”. The GA4 instance offers numerous insights that facilitate data-driven decision making for your Notion blogs.
Here are four steps to adding Google Analytics to Notion:
1. Create a Notion website
Google Analytics relies on the tracking code that you install on your website. This code, also known as Google tag, grants Google Analytics the permission and access to collect and report data. This means, having a website is a prerequisite for setting up Google Analytics, as Notion does not allow you to install the tag directly in your Notion pages.
Your Notion content, even when publicly accessible, resides within a Notion page, implying that Notion owns it. Adding the Google Analytics tracking code is only possible if you host the content on your personal website, where you possess full ownership, and thus have the ability to install the code.
The best way to create a website with your content in Notion is by using Super. Super is the perfect tool to transform Notion into a Content Management System (CMS).
By creating a website, you get to have a unique domain name that represents your brand. You also get stellar design features with Super, in addition to what Notion offers, allowing you to customize your website according to your preferences.
Additionally, you can optimize your Notion content for SEO and create fast-loading, mobile-friendly pages with Super in no time.
Here’s what the Super dashboard for SEO looks like:
You can easily add meta tags and set custom URLs in no time.
2. Grab your Google Analytics Tracking Code
Alright, now that your website is ready, it’s time to monitor its performance. Log into your Google Analytics account and then follow these steps to obtain your Google tag for the GA4 instance.
1. Click on the admin icon at the bottom left corner of your screen
Next click on the “Data Streams” option to pull up all instances available. And then, click on the instance that you want to set up tracking for.
2. Click on “Configure tag settings” in the next screen
3. Click on “Installation Instructions”
4. Copy the code
Now that you have the unique Google tag for your website, it’s time to place it in the global header code of your domain so that Google can start tracking.
3. Place the Google tracking code in your Notion Website
If you are a Super user, you can add the tracking tag to your Notion website in two simple steps.
After logging into your Super app, click on “Code” in your dashboard and paste the Google tag under the header code as shown in the below image.
Click on “Save Changes” and that’s it. You are all set! You have successfully added Google Google Analytics to your Notion website.
But there is one last thing that you must check…
4. Confirm if Google Analytics is able to pull numbers from your website
The numbers may not appear immediately on your Google Analytics dashboard, but you can expect to see them within a week. It takes time for the data to accumulate, particularly if your website is new.
Can you add Google Analytics to Notion?
Yes, adding Google Analytics to Notion is a simple two step process - simply grab your Google Analytics tracking code and place it in your Notion website.