Table of contents
- Why people pay for Notion templates
- Step-by-step process on how to sell Notion templates
- 1. On the Notion sidebar, click Templates to open the Marketplace.
- 2. In the Marketplace, go to the upper corner and click My Profile, then choose Become a creator.
- 3. Click Create a profile to get started.
- 4. Fill in the required information for your creator profile. You can skip the Sell with Notion section for now. Just click Save once the rest is complete.
- 5. Go to the Templates section and click Start a new template to upload your first product.
- 6. Add the details for your template, including the title, visuals, description, and categories. Once done, click Submit for review.
- 7. Expect to wait around 1–3 business days for Notion to review and approve your submission. Once your first template is live on the Marketplace, you can proceed to set up payments for future paid templates.
- 8. Go back to your Profile tab, scroll to the Sell with Notion section, and click Fill out survey.
- 9. Complete the short form with information about yourself and your business. This puts you on a waitlist for selling access.
- 10. After Notion reviews and approves your submission, you’ll be invited to onboard with Stripe, enabling you to sell paid templates directly through the Marketplace.
- How to market your Notion template
- Frequently Asked Questions
- Ready to sell your first Notion template?
Notion templates are pre-built pages or systems that users can duplicate to manage tasks, goals, projects, or entire businesses. These templates range from simple habit trackers to advanced dashboards built with formulas, databases, and automation. People use them to save time, reduce friction, and get straight to what matters most.
The opportunity to sell Notion templates has grown rapidly over the past few years. As more people adopt Notion for personal use, team collaboration, and digital organization, the demand for plug-and-play systems has surged. What started as a productivity tool has now become a real income stream for thousands of digital creators around the world.
Freelancers, students, designers, and solopreneurs are turning their own workflows into sellable Notion templates. Some build side income. Others scale it into a full-time business. With low startup costs and a rising market, this model has attracted beginners and experienced creators alike.
This guide is here to help you start with confidence. It covers everything you need to know about how to sell Notion templates: from what makes a template valuable to how to price it, market it, and turn it into a long-term creative business.
Why people pay for Notion templates
What makes a template valuable is how well it solves a specific problem. The more thoughtful the structure, the more useful it becomes. Templates save users the time and energy of building from scratch. And if it's built well, they’ll gladly pay for that shortcut.
Some features instantly increase a template’s perceived value. Formulas and databases allow for automation and real-time calculations. Buttons and built-in automations make tasks easier to manage. AI blocks, embeds, and dashboards bring everything together in a more interactive and functional experience. Templates that include video walkthroughs, onboarding tips, or even support access tend to perform better, because people want clarity, not confusion.
So why do people pay for templates they could technically build on their own? Because most don’t want to spend hours experimenting. They want something that works. A great template saves time, reduces setup errors, and offers a system that’s already tested. Some even buy templates just for the aesthetic layout, especially when it comes with custom icons or color-coded workflows.
Ultimately, buyers are paying for a solution. And that’s what gives a Notion template its true worth.
Step-by-step process on how to sell Notion templates
Here’s a clear walkthrough to help you start selling your templates through Notion Marketplace. The steps below cover everything from setting up your profile to enabling payments.
1. On the Notion sidebar, click Templates to open the Marketplace.
2. In the Marketplace, go to the upper corner and click My Profile, then choose Become a creator.
3. Click Create a profile to get started.
4. Fill in the required information for your creator profile. You can skip the Sell with Notion section for now. Just click Save once the rest is complete.
Note: You must have at least one live template on your profile before you can apply to sell with Notion.
5. Go to the Templates section and click Start a new template to upload your first product.
Important: Make sure your template is already published to the web. Click Share in the upper right corner of your Notion page and enable Publish to web before submission.
6. Add the details for your template, including the title, visuals, description, and categories. Once done, click Submit for review.
7. Expect to wait around 1–3 business days for Notion to review and approve your submission. Once your first template is live on the Marketplace, you can proceed to set up payments for future paid templates.
8. Go back to your Profile tab, scroll to the Sell with Notion section, and click Fill out survey.
9. Complete the short form with information about yourself and your business. This puts you on a waitlist for selling access.
10. After Notion reviews and approves your submission, you’ll be invited to onboard with Stripe, enabling you to sell paid templates directly through the Marketplace.
How to market your Notion template
Creating a great template is one thing. Getting people to actually find it and buy it is another. If you want your work to reach the right audience, you’ll need to build a simple but effective marketing strategy. Here’s how to promote your Notion template with intention and clarity.
Know your audience and platform
Start by figuring out who your ideal buyers are. Are they students, productivity enthusiasts, freelancers, or small business owners? The answer will shape where and how you promote your work.
If your template leans more functional (e.g. a client tracker), platforms like Reddit, Twitter, or YouTube are great for sharing breakdowns and demos. If it’s more visual or aesthetic (e.g. a mood board or journaling space), TikTok and Instagram carousels work well. Matching your tone and visuals to each platform’s culture makes your content feel native, not forced.
Free vs paid templates strategy
Offering a free Notion template is a proven way to get traction early. You can use it to build your email list, collect feedback, or simply give people a taste of what you offer. From there, lead users to your paid version, where they get access to more advanced features, extra layouts, or support.
If you want extra visibility, try submitting a high-quality free or low-cost template that could be selected as a Notion featured template. Getting featured gives you more exposure and adds credibility without any ad spend.
Showcase your template
Most people won’t buy a template without seeing how it works. That’s why it helps to show it in action.
Use Loom or YouTube to walk through the template and explain how it works. Highlight key features, how to duplicate it, and who it’s for. You can also post mockups, carousels, or even quick screen recordings on platforms like X (Twitter) or TikTok.
Behind-the-scenes content works well too. Share your build process, UI choices, or improvements made based on user feedback. These small details help create trust and interest.
Collect reviews and feedback
Social proof sells. Even one or two testimonials can go a long way.
Add a testimonial section to your product page or landing page. Ask early users to share what they liked, how it helped them, or what results they saw. Keep improving your template based on suggestions. This shows you care and makes the product stronger over time.
Reviews also influence search visibility and conversions on platforms like Notion Marketplace, so don’t wait to start asking.
Frequently Asked Questions
Ready to sell your first Notion template?
The chance to build income from Notion templates is more real now than it’s ever been. People are searching for templates that make their lives easier, templates that help them plan, track, and manage without starting from zero. If you’ve built a system that works for you, there’s a good chance it can work for someone else too.
You don’t need a massive audience or technical background to begin. All it takes is a useful idea and a clear way to present it. Some creators start with a weekly planner or client database and gradually evolve into running full digital shops. Every successful seller began with just one published template.
So go ahead and test your idea. Build it, share it, and let users shape the next version. Your first template doesn’t need to be flawless, it just needs to be helpful. Keep your focus on solving real problems. That’s what makes people buy, return, and recommend your work. Selling Notion templates is less about perfection and more about showing up with something valuable.
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